Dubai Airport Proximity Marketing and Product Tracking Beacon Concept
Create segments and targeted messages based on locations customers visit. Encourage in real-time to enter stores through attractive offers. Display contextual content to customers interacting with products, collect attendance data, deliver way-finding instructions, show complementary or alternative products. Track products in real-time as they move from place to place, collect interests and create a context-based ambiance for unique customer experience.
- Beacon Technology
- Lead role of the entire development of the concept